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About Us

The Founder

Sam has been prominent in the UK Music Industry since 2016 building her foundations within journalism as co-editor of new music blog CLOUT as well as freelancing for the likes of DIY Magazine, DORK and The Line of Best Fit.
Whilst working with Clout and other publications Sam also works with music industry submission platforms SYNCR Music and Musosoup, delivering social media campaigns for artists and spent a year and a half as head of marketing for the biggest independent event promotions company in the Midlands.
Sam is a member of the Association Of Independent Promoters and 2021 sees Uncover utilise its skill sets and expand its operations taking a focus on central Birmingham with some exciting events to be announced!

The Beginning

Joining the likes of Surprise Attacks and Faithful City Shows as promoters in Worcester, we were determined to join the effort in bringing exciting, touring talent to Worcester. So, teaming up with the wonderful SLAP Mag to get some much needed advice, we began booking a monthly show at The Marrs Bar…

Moving Forward

Since then, we’ve hosted gigs at Worcester Uni, taken part in BBC’s Biggest Weekend 2018 as a Fringe event, promoted at Worcester Music Festival for three years in a row (so far), hosted gigs at multiple venues, not to mention formed partnerships with the likes of Jagermeister and beyond…

What Next?

Looking to host more events across the UK, we are now promoting in Birmingham as well as Worcester. Keep an eye out for our upcoming gigs and be sure to sign up to our mailing list to stay up to date with what’s happening…


The Team

Looking to support the local music scene while bringing some of the best upcoming artists to the area, Samantha Daly founded Uncover with the help of SLAP Magazine’s editor Mark Hogan. After a few successful events, Emily Branson then joined the line-up, offering a marketing skill set and a passion for the undiscovered. Now, Uncover also has the support of the Worcester Music Festival, but most importantly we wouldn’t be able to do any of this without the wonderful people who attend our events. Here’s to many more great nights of amazing live music!